Ruck

DESIGN | WEB DESIGN | UX/UI

CONTRACTED DESIGNER & DEVELOPER

Blip Billboard’s head of sales recruited me for his start-up, Ruck Delivery. I was tasked with creating several webpages to improve upon their consumer website with fast turnaround times and only 3.5 hours max to write copy, design, revise, and set up each webpage in the Wix website editor. I was able to improve their Ruck Driver app by setting color, hierarchy, and size based on usability for WCAG standards as well as write and design their social posts. Ruck also had me design emails that were previously undesigned and boosted open rates by 25 times from a 0.5% open rate to 12.5%.

RUCK SOCIAL DESIGN

RUCK FLYER DESIGN

User Interface
& User EXPERIENCE

TIME TO COMPLETION: 1 month
PAGES REVISED: 20+

Advising on their current driver app, I added hierarchy using colors, type sizing, and layout adjustments. Following all WCAG standards and training their developers, we were able to roll out changes to developers within one month of starting the project.

BEFORE

AFTER

All colors were swapped with accessible versions like the standard #FFF and #000 were replaced with #F1F1F1 and #121212 for eye strain.

BEFORE

AFTER

The sign-up process was improved by graying out buttons before the user had submitted a photo. Typography and sizing for hierarchy was also improved upon to guide the user’s eye.

BEFORE

AFTER

The app menu needed reorganization. I achieved this by cleaning up the header, utilizing proper alignment, and recoloring items to showcase where users were in the app.

BEFORE

AFTER

The job board was improved with several color indicators to guide the eye as well as size adjustments and an aligned header for organization.

Ruck was a high content design gig without many hours of turnaround per piece. This allowed me to push myself, learn to communicate well within the first message, and deliver at a rate I hadn’t previously challenged myself with. Through copywriting, design, emails, web development, and user experience and user interface, I improved their products and messaging while keeping within their given timelines.

Recent Contracts

KOTA SOLAR

RUCK DELIVERY

OPTIO