BRAND USA
PRODUCTION DESIGN | CONFERENCES | EMAIL & WEB ADS
Senior Coordinator, Branding & Design (Contract)
Brand USA was my first internationally scaled contract. Not only did our team work on several international conferences, we were also tasked with rebranding several events, projects, and the overall organization's rebrand during my 8 months there.
Through my time at their fast paced organization, our team delivered on time with impactful results and improved activation per product.
TRAVEL WEEK 2025 WEBSITE
During my tenure with Brand USA, the design team was tasked with branding the Travel Week suite of conferences. After the team established the logo, coloring, and elements, I designed the website within a few hours inbetween various other work tasks.
SOCIAL POSTS
As well as website and conference print materials, I designed the style for the social post announcements.
ILTM BOOTH DESIGN
The booth design for ILTM was challenging as we featured several full wall prints which made photo selection limited. Through our time searching 10 different photo libraries and ideating as a team, we found several photos that fit well together in a tight space, while also featuring several distinct high-end locations throughout the USA. Option 1 was selected for print.
Map Design
A uniquely complex design challenge was the evergreen map trifold design for the most notable roads and locations around the USA. The project was for Australia distribution and since its first printing session, has been reordered due to high demand and its successful use by sales reps to sell American tourism.
REDESIGN
PREVIOUS DESIGN
Brand USA presented many unique challenges in a high-stakes industry. Through direction, speed, and appropriate task management, I successfully deployed hundreds of projects and did it all with several laughs and a grace that is the hallmark of Brand USA’s company culture.
Recent Contracts
KOTA SOLAR
AI
WEB APP
DESIGN SYSTEMS
RUCK DELIVERY
CONTRACT
UX/UI
HIGH OUTPUT
OPTIO
BRANDING
UX/UI
HIGH OUTPUT
ZION FORGE
DESIGN
WEB AND APP DEV
MARKETING
Recent design projects
BOOKSHELF
LOGO AND BRANDING
APP DESIGN
SOCIAL MEDIA POSTS
SOCIAL MEDIA ADVERTISING
MOTION GRAPHICS
START UP
While contracting for the startup incubator Inception, I designed the app concept for Bookshelf, a video catalog and parental control platform. Bookshelf enables parents to create a permission hierarchy for their children, allowing access to curated video content from YouTube, Vimeo, and other sources while blocking inappropriate material. Additionally, it features a community page where parent admins can share and discover playlists, making it easy to expand each family’s video library with trusted recommendations.
SOCIAL MARKETING
ADKOM - SPECIALTY ICON LIBRARY
ICON DESIGN
VISUAL DESIGN SYSTEMS
I developed the ADKOM icon library to create a cohesive visual system for the company’s extensive range of out-of-home (OOH) advertising platforms. The icons were organized into two distinct categories, electric and print. using a bold green lightning bolt for digital media and an orange swoosh for print formats. This visual identity made it easier for partners to quickly navigate ADKOM’s offerings and communicate options with clarity and consistency.
ICON DESIGN
ASPIRE WEBSITE REDESIGN
MATERIAL DESIGN
CONCEPT WORK
RESPONSIVE DESIGN
VISUAL IDENTITY
UX/UI
UTAH VALLEY UNIVERSITY
As part of an undergraduate design project, I created a fully responsive website for Aspire, a local nonprofit dance studio that teaches children Jazz, Contemporary, Ballet, and Hip Hop. Though the project was a conceptual redesign, it followed Google’s Material Design system to ensure a clean, intuitive interface across desktop, tablet, and mobile devices. Special attention was given to accessibility standards and legal compliance, making the design inclusive and aligned with real-world usability requirements.
WEBSITE
JUPITER CAR WASH: CHECK-IN APP
APP DESIGN
APP DESIGN
VISUAL IDENTITY
UX/UI
UTAH VALLEY UNIVERSITY
UNDERGRAD CONCEPT WORK
I designed the prototype for Jupiter Car Wash, an unreleased instant check-in app focused on streamlining the user experience from arrival to wash completion. Built in Adobe XD, the design prioritized clean user flows, a strong and consistent visual identity, and effortless navigation. The goal was to make the check-in process as intuitive as possible, combining bold branding with functional simplicity to ensure a smooth experience for every user.
APP PROTOTYPE
LIVING ALMONDS
CONCEPT
BRANDING
VISUAL IDENTITY
FOOD PACKAGING
Living Almonds was a personal passion project focused on creating a clean, environmentally friendly line of flavored and spiced almonds. I developed the full concept design, including the logo, website, and packaging for a variety of globally inspired flavors like “Miso Sriracha,” “Thai Curry,” and “Mango Coconut.” One standout flavor, “The Spice Melange,” paid homage to the Dune series with a sci-fi twist. The branding emphasized natural ingredients, sustainability, and bold, adventurous flavor profiles, combining visual storytelling with mindful design.
PACKAGING