ZION FORGE
BRANDING | SOCIAL MEDIA | PITCH DECKS
Contracted Designer & Developer
Zion Forge, initially "Inception" before a rebrand, was a referral from Ruck's CEO. The company's purpose is to validate and test start-up ideas, moving start-ups through their process and funding the successful experiments while also attaching a CEO.
I was brought on to run their design and marketing efforts on their high impact team. Timelines ranged from a few weeks to often creating initial branding and assets within days.
Over several months of part-time contracting, we successfully saw the launch and funding of Optio and pre-order success through their company Terraform.
Inception -> Zion Forge
While initially named "Inception", the CEO desired a way to be attached to the local religious community in Utah and also the iconic Zion National Park by renaming the company to "Zion Forge". A simple rework of the logo using the existing "O" icon with additional type was created to drive the company forward with newfound direction and purpose.
SOCIAL DESIGN
PITCH DECK DESIGN
TERRAFORM
Terraform is an adaptable case for gun owners, photographers, and anyone looking to carry their specialized equipment. Terraform is still under development and needed to output content in order to drive pre-sales and manufacturing costs. I worked with their sales team to create marketing flows and design deliverables to influence consumers towards pre-sales and also to attract potential investors. Terraform will be presenting at Shot Show 2026 in Vegas at the end of January.
MAVERICK
Maverick is an impressive airsoft ammo company whose first product boasts to be 2 times as fast and 4 times as accurate in initial testing rounds. The main challenge with Maverick was that the product was not able to be shown as their patent is still pending. Creating assets with sales and marketing teams proved challenging and created a need for hype advertising, targeting the consumer and investor who identifies with the spirit of the company.
PITCH DECK TEMPLATES
Because of the high rate of new brands tested at Zion Forge, there became a need for a repurposed pitch deck template that could be quickly branded per company. This allowed for founders to immediately take a template and begin their pitches to investors and seed funds.
Zion Forge asked for my every available skillset and challenged me regularly. As well as managing the design of the initial brand and over seven different brands in their system, I was tasked with design, code, marketing and recruiting and hiring while leading team meetings.
Recent Contracts
KOTA SOLAR
AI
WEB APP
DESIGN SYSTEMS
RUCK DELIVERY
CONTRACT
UX/UI
HIGH OUTPUT
OPTIO
BRANDING
UX/UI
HIGH OUTPUT
ZION FORGE
DESIGN
WEB AND APP DEV
MARKETING
PAST PROJECTS (Pre-2025)
D1 APP: VISUAL IDENTITY
LOGO DESIGN
BRANDING
VISUAL IDENTITY
STARTUP
I created the full logo concept and branding kit for the D1 app, a platform designed to help Division 1 athletes connect with potential sponsors. The branding focused on strength, ambition, and professionalism, values that resonate with both athletes and sponsors. The final logo and visual identity were built to stand out in the competitive sports-tech space while remaining versatile across digital and print formats.
LOGO DESIGN
BOOKSHELF
LOGO AND BRANDING
APP DESIGN
SOCIAL MEDIA POSTS
SOCIAL MEDIA ADVERTISING
MOTION GRAPHICS
START UP
While contracting for the startup incubator Inception, I designed the app concept for Bookshelf, a video catalog and parental control platform. Bookshelf enables parents to create a permission hierarchy for their children, allowing access to curated video content from YouTube, Vimeo, and other sources while blocking inappropriate material. Additionally, it features a community page where parent admins can share and discover playlists, making it easy to expand each family’s video library with trusted recommendations.
SOCIAL MARKETING
ADKOM - SPECIALTY ICON LIBRARY
ICON DESIGN
VISUAL DESIGN SYSTEMS
I developed the ADKOM icon library to create a cohesive visual system for the company’s extensive range of out-of-home (OOH) advertising platforms. The icons were organized into two distinct categories, electric and print. using a bold green lightning bolt for digital media and an orange swoosh for print formats. This visual identity made it easier for partners to quickly navigate ADKOM’s offerings and communicate options with clarity and consistency.
ICON DESIGN
ASPIRE WEBSITE REDESIGN
MATERIAL DESIGN
CONCEPT WORK
RESPONSIVE DESIGN
VISUAL IDENTITY
UX/UI
UTAH VALLEY UNIVERSITY
As part of an undergraduate design project, I created a fully responsive website for Aspire, a local nonprofit dance studio that teaches children Jazz, Contemporary, Ballet, and Hip Hop. Though the project was a conceptual redesign, it followed Google’s Material Design system to ensure a clean, intuitive interface across desktop, tablet, and mobile devices. Special attention was given to accessibility standards and legal compliance, making the design inclusive and aligned with real-world usability requirements.
WEBSITE
JUPITER CAR WASH: CHECK-IN APP
APP DESIGN
APP DESIGN
VISUAL IDENTITY
UX/UI
UTAH VALLEY UNIVERSITY
UNDERGRAD CONCEPT WORK
I designed the prototype for Jupiter Car Wash, an unreleased instant check-in app focused on streamlining the user experience from arrival to wash completion. Built in Adobe XD, the design prioritized clean user flows, a strong and consistent visual identity, and effortless navigation. The goal was to make the check-in process as intuitive as possible, combining bold branding with functional simplicity to ensure a smooth experience for every user.
APP PROTOTYPE
LIVING ALMONDS
CONCEPT
BRANDING
VISUAL IDENTITY
FOOD PACKAGING
Living Almonds was a personal passion project focused on creating a clean, environmentally friendly line of flavored and spiced almonds. I developed the full concept design, including the logo, website, and packaging for a variety of globally inspired flavors like “Miso Sriracha,” “Thai Curry,” and “Mango Coconut.” One standout flavor, “The Spice Melange,” paid homage to the Dune series with a sci-fi twist. The branding emphasized natural ingredients, sustainability, and bold, adventurous flavor profiles, combining visual storytelling with mindful design.
PACKAGING
DREAM BURGER
LOGO AND BRANDING
TRUCK DESIGN
MENU DESIGN
BUSINESS CARDS
START UP
I created the app design concept for Dream Burger, a food truck inspired by the beloved show Bob’s Burgers. This project was a special commission from my cousin-in-law, who had always dreamed of starting their own food truck. It was a fun opportunity to bring their vision to life and support family to take their first step in making a dream a reality.
SHOP DESIGN
Math Magicians
WEB DESIGN
BRANDING
START-UP
2018-2020
Math Magicians is a Utah-based tutoring business focused on making math approachable for both parents and children. I worked with the company for two years as a part-time contractor between 2018-2020. My main roles consisted of developing the brand identity, creating a simple wordpress website for parent sign up, and print and event marketing materials. Through collaborative strategy discussions, we established a visual direction that balanced professionalism and trust with a friendly, kid-appropriate tone. The final identity, built around a restrained blue-and-orange palette and a custom logo mark, helped differentiate the brand within the tutoring space. I also designed and built a WordPress website optimized for parent conversion and easy post-handoff management, along with supporting flyers designed to drive direct inquiries.
Design